For Sellers – Trust the Marketing Plan

When you are ready to sell your home, it becomes a product in a marketing campaign. It’s important to work with people that understand how to differentiate your property from the competition. Different properties warrant different marketing strategies: is the home vacant, is it distressed, is it multi-family? Is it located on a quiet street, near a grammar school, near a shopping district? Based on the property and your goals, we’ll design a strategic marketing plan with a 4-point approach: public communication, agent networking, online communication, and home “product” presentation. It’s important that you trust the marketing process. If you second guess it and let concerns and worries get the best of you, the process will become stressful. Trust our years of experience: we will sell your house.

For Buyers – Get a clear picture of the house you desire

We offer a highly customized process for home buyers so that you get a very clear picture of the home you want. It’s not just about beds, baths and square footage; it’s about the life you want to live. For example, maybe you want a south-facing backyard, abundant natural light, a master bedroom on the main floor, and a quiet street that is bike friendly. Maybe there is a specific neighborhood you love that works well for your work commute.  We support you in being as broad or as specific as you like. Once we have a clear picture of the house you want, we work together to find it.

For Sellers – Set Goals

When we meet, we will help you get very clear on the goals for the sale of your house. For example, why are you selling right now? How soon do you want to be out of the house? Do you need to be in the house for the next two months or is the house already vacant? Are you selling to buy? Is buying contingent on the sale of your house? We have the patience and experience to support you through whatever your circumstances and goals are. Once we have a clear picture of your goals, we will work together to achieve them.

For Buyers – Trust your agent & be loyal

One of the most important things you can do as a buyer is to choose an agent you can truly trust. The right agent likely comes by referral, is local to the area in which you want to buy, and is full-time. The right agent has a communication style that works with your own, is prompt, professional, and responsive. The right agent is someone you feel comfortable riding with in the car. If you do decide to trust us with your real estate needs, we ask that you be loyal and stick with us through the whole process. We believe that you will never be in better hands than when you work with us. If you stick with us (even when there are hiccups) you will be very happy with your home buying experience in the end.